A new position "the internet when you need a solution here and now"* had to be tied with a new communication strategy – celebrity involvements. Three famous lithuanian celebrities was integrated into communication as if it was created to resound their personality and interests.

(*yes, these are the times before smartphones.)

My contribution – startegic and creative ideation, copywriting and creative direction

The work involves a most famous lithuanian bard Vytautas Kernagis and is tied with his famous phrase (the guys are trying to remember it) and popular associations with summer Baltic seaside.

My contribution – startegic and creative ideation, copywriting and creative direction

Promo offer seduce to "allow yourself to fulfill the wish you dreamed about entire year".

My contribution – ideation, copywriting and production supervision

Sales promo offer for students was realized in form of real consumers' testimonials. Wishful thoughts about "things I would do if I had mobile internet and other promo gifts".

My contribution – ideation and final art direction

TVC was targeted to business clients. If you're on business trip – no need always track your browsing time*. Just chill out – now browsing with Omni Connect on business travels is about 50 times cheaper.

(*yes, these are the times when internet access abroad was really expensive)

My contribution – ideation, copywriting and production supervision

Campaign for the new generation of internet – much faster ZEBRA fibre optic broadband (with a sales promo tag).
Communication focus on totally new level of data speed with a promise "as soon as you sense the extraordinary speed - the world become very slow".

My contribution - ideation and supervision of TVC production

The promo campaign has various offers for every new client of ZEBRA internet.

A plain internet service or the gadget are not so attractive untill consumer realise a list of benefits they bring. So the idea was to create an attractive mix of boring and unexpected. Let the heroes simply present the long list of benefits, but make fun of them with a "hands flip". The mouth says one, the arms another – attention of viewer is hooked.

My contribution - ideation and supervision of TVC production.

Launch campaign for the new generation of internet – much faster ZEBRA fibre optic broadband.
The focus of communication was to announce a totally new level of data speed. So the double-meaning promise was created. "Everything Will Change in the Blink of an Eye" – a quality of your life as well as quality of your netsurfing experience.

My contribution - creative direction on primary stages of campaign development